Or extending the boundaries.
In Tip 30, I suggested that a great way of recycling material was using the themes and information from round-up articles with a global scope in a narrower context.
This, of course, can work just as easily in reverse. For example, a piece on Britain’s most bizarre museums can be reslanted slightly to become a piece on the world’s most bizarre museums. It’s just a case of finding a few more elsewhere and throwing in a couple of the British ones for good measure.
Design hotels, cheesiest tourist attractions etc
The same applies to just about any localised round-up piece, whether it’s Europe’s design hotels, America’s cheesiest tourist attractions or Australia’s biggest adrenaline rushes. Open up the parameters to the whole continent (or whole planet) and there’s another piece in it.